EyeSave.com was launched in 1998 as a grassroots effort to offer discount eyewear to the online shopper. EyeSave.com now offers more than 80 brands of sunglasses at prices up to 70% off retail and has established itself as the leading e-tailer of discount designer and name brand sunglasses. The philosophy that there is no need to pay full retail is EyeSave's mantra. Everything is 100% authentic, merchandise is offered in the latest styles and colors and is covered by a manufacturer's warranty. The number one goal, to satisfy all customers, is accomplished by providing the largest selection of products at the lowest possible prices, delivering products in a timely fashion, an automated and bar coded warehouse and an in-house customer service center. By doing continual upgrades to the site, the shopping experience for each customer is an easy and enjoyable one.