It's more than just a catchy phrase; it's the foundation of everything they do, and they're proud to say we've been creating smiles for over 40 years. At Sanrio, they believe that a gift is more than just a gift. Rather, a gift is a means of expressing their heartfelt feelings for others. This philosophy guides all Sanrio activities, whether they're designing a stationery set, a retail store, or an animated television series.